Hyundai Ranks #1 in 2011 Customer Loyalty Engagement Index
Hyundai has won a lot of awards lately and you might be asking yourself, “what could possibly be next?!” We feel compelled to tell you their winning steak has continued, ranking Number 1 within the car category, in Brand Keys’ 2011 Customer Loyalty Engagement Index – for the second year in a row!
Brand Keys is a New-York based customer loyalty and engagement consultancy that publishes their Customer Loyalty Engagement Index on an annual basis. The Brand Keys Index examines customer’s relationships with over 500 different brands in nearly 80 different categories, offering consumers a valuable guideline to follow when making big purchases.
This second-consecutive top placement for Hyundai not only serves to reinforce that the Japanese automaker provides customers with the best products and services around, but that Hyundai is committed to delivering consistent excellence. Speaking on Hyundai’s win, Robert Passikoff, Founder and President, Brand Keys, says, “Hyundai has been able to meet customer expectations and has, again scored the highest levels of loyalty when it comes to the Automotive category, taking the #1 spot in our Customer Loyalty Engagement Index. Of course, the true test of loyalty always shows up in the marketplace, so we weren’t surprised to see their sales are up again over last year. We congratulate them on another win.”1
If you would like to learn more about Hyundai’s current vehicle lineup what the award-winning Hyundai ownership experience has to offer you, contact Patrick Hyundai in greater Chicago today.