Hyundai Opts to Keeps Genesis and Equus Models in the Family

April 13th, 2011 by

The Hyundai Genesis and Equus will not become part of an independent premium brand as recent whispering may have suggested. Hyundai Motor Co. has officially ruled out the possible plan due to substantial risk of cost and possible damage to sibling nameplates. “There are no plans for Hyundai to make a separate brand,” 1 said Vice Chairman Shin Jong-Woon, in an interview at the automaker’s South Korean headquarters.

Speaking on the dismissal of the idea, spokesman Frank Ahrens said, “It’s expensive. Dealerships, marketing, all those things. You don’t just spin it off at no cost…Secondly, you’ve heard us talk a great deal about trying to raise the brand perception. And that’s the perception for all the vehicles. So how would it help the brands if we were to cut off our top level? We are hoping they will help lift the whole brand.”2

Hyundai has made a slew of noteworthy advances in recent years, winning many awards and accolades along the way. However according to Hyundai executives, there is still a big gap between their vehicles’ actual quality and their perceived quality.

2011 Hyundai Genesis At a Glance

– Ultra-premium leather seating surfaces
– Steering-wheel-mounted controls
– ZF 6-speed automatic transmission with SHIFTRONIC
– Electrochromic side and rearview mirrors
– Electronic Stability Control
– Traction Control
– Chrome-tipped dual exhaust
– Heated power front seats
– Acoustic laminated windshield/front-side windows
– Lexicon LOGIC surround sound audio system
– In-dash six-disc CD changer
2011 Hyundai Equus At a Glance

– Vehicle Stability Management System
– Pick-up and drop-off maintenance
– Electronically-controlled air suspension
– 19-Inch chrome alloy wheels with staggered-width tires
– Reclining, massaging, heating and cooled back seat
– Lexicon LOGIC surround sound audio system
– Premium navigation system
– Rear-wheel drive
– Nine airbags
– ZF 6-Speed transmission with SHIFTRONIC
– 4.5-liter TAU V6 engine
– iPad users’ manual
– Continuous Dampening Control
For complete specs on either the Hyundai Genesis or Equus, contact Patrick Hyundai in greater Chicago today.

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